After three years of conflict, the Syrian Uprising is no longer a focus in western media. The White Noise campaign disrupted viewers' online routine by reminding them about the displaced children of Syria.
Our idea was chosen by Unicef through Miami Ad School. They produced the childrenofsyria.info white noise on its landing page and the forced moments of clarity found wide reach across all social media.
#nolostgeneration reached over 50,000 signatures on change.org within three days.
AD: Nicole Spencer Carreira
CW: Erin Doyle
